HAICH BER NA – THINK ABOUT IT

Haich Ber Na’s new video for ‘Think About It’ sees him inhabit a karaoke machine as part of a dizzying self-directed visual that’s as discombobulating as the track itself. It’s essentially a slow jam, filtered through Haich’s unique, other-worldy style.

It’s a track that, on first listen, appears deceptively simple, but there’s much more going on. It’s the little things, like how the vocal refrain sounds as much like ‘Shake Your Body’ as much as it does ‘Think About It,’ or the middle eight that feels Damon Albarn’s Gorillaz would be proud of. Every time you find comfort in the simplicity of its bassline & breakbeat combo, ‘Think About It’ exposes a new edge.  Stream below via YouTube.

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